What You Get
- Access to live coaching events with Q&A so that you can stay focused and ask other instructions instructors or me any questions that come up along the way
- Comprehensive step-by-step instruction parentheses exactly what you need: no more, no less.
- Bite-sized lessons so that you can stop and start on your own schedule.
- High-quality video parentheses because there’s nothing more distracting than echoes) crisp video, and stellar graphics.
- A certificate of completion to proudly showcase that you’ve mastered our strategy.
Our Master’s classes are designed to give you the very best online learning experience offering a practical, hands-on understanding of what it takes to be a successful entrepreneur in today’s environment.
This course is a guide to launching a successful small business, achieving your entrepreneurial goals, discovering new opportunities using existing resources, and ensuring that Shift Happens. Whatever your circumstances, you will find value in this course. My intent is to interject a dose of reality into all the hype. I understand, because I have been there, you have to deal with constant risk and uncertainty. How you think, not what you think, will largely determine how successful you are in the future. And if you don’t, for any reason, contact me for one-on-one advice. If I can’t help you simply request a full refund.
The lessons are broken down into bite-sized chunks to make learning and retaining what you learn easy. Your customers’ experience is a series of unique interactions with your brand. The touchpoints between you and your customer create their journey, and you must see your customer’s point of view and how it interacts with your business to solve their problems.
We start with the basic foundation of determining your goals by understanding how to get somewhere on Your Journey To Bright Ideas. Everything is focused from an entrepreneur’s perspective.
When you finish all the modules, you will discover how to utilize your marketing and customer experience data feedback from your customers, employees, and suppliers. Their various inputs will help you to see things from your customers’ perspectives. Everything is focused on answering the question WIIFM (What’s In It for Me?) Understanding these interactions help define the moments where you can have the biggest impact to ensure that shift happens.
The integration of these modules helps lead you to actionable outcomes. Following these modules and reading my books (see below), you will learn where improvements are needed.
In addition, we will focus on how to drive those improvements with cross-functional support, coalition building, and marketing leadership. Upon completing all the modules, you will have learned how to use them now and into the future to drive change, improve your customer communications, and create better customer experiences while impacting the bottom line.
Course Outline & Resources
INTRODUCTION: Course Outline
SWOT RESOURCES:
- Smart quit quick reference guide
- Seven steps to reach your goals
- 3D- SWOT
- SWOT thoughts
- SWOT work template
- SWOT visual
SMART RESOURCES:
- SMART GOAL Infographic
- 90 Day Activity Focus
- Vision Game Plan
- The What I Want Manifesto
- E-book Goal Setting Guide
- SMART Goals PowerPoint Deck
SALES PERFORMANCE RESOURCES:
- 5 Steps to Building A Sales Strategy
- Customer Persona PowerPoint
- Sales Questionnaire
USP RESOURCES:
- Sales Conversion Planner
- Conversion Funnel
- Inbound Conversion Funnel
- Advanced Conversion Funnel
KPI RESOURCES:
- KPI Indicators Template
- KPI PowerPoint
EMPLOYEE vs ENTREPRENEUR RESOURCES
- Document
MISSION STATEMENT RESOURCES
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- Destination
- Differentiation Factors
- Differentiation Infographic
- Mission Vision Values
- Why’s
STRATEGIC PLAN RESOURCES
- Customer Value
- Guidebook
- Process
- Review
- Strategy Template
- Tips 1-4
- Contact
BUSINESS PLAN RESOURCES
- Fillable One Page Business Template
- Differentiation Infographic
- Business Plan KPI Examples 1-6
STORY TELLING RESOUCES
- 3D Pyramid
- 10 AHAs
- Fact and Story Telling
- Hook Meat Pay Off
- Journey To Bright Ideas Original Artwork ($499 Value)
- Purpose Graphic
- Situation Complication Resolution
- Situation Opportunity Resolution
- Storytelling 10 Tips
- Storytelling Graphic
- The Drama
- The Explanation
- The Pitch
OBJECTION RESOURCES
- 9 Ways To Crush Your Sales Goal Infographic
- 10 Powerful Communication Tools Infographic
- Analysis-A Infographic
- Analysis-B Infographic
- Chart Infographic
- Objectives PowerPoint
- Overcoming Objectives PDF
POWERPOINT 7 STEPS RESOURCE
- PowerPoint 7 Steps PDF
POWERPOINT RESOURCES
- 17 PowerPoint PNG Images with references, tools, tips, resources
- TOOLS AND RESOURCES
- 34 PowerPoint Slides with references, tools, tips, resources
CUSTOMER SERVICE FOUNDATION RESOURCES
- 11 PowerPoint PNG images with references, tools, tips, resources
PROSPECTING RESOURCES
- 29 PowerPoint PNG images with references, tools, tips, resources
CONCLUSION RESOURCES
- Bonus Templates
- PowerPoint PDF