Our Master’s classes are designed to give you the very best online learning experience offering a practical, hands-on understanding of what it takes to be a successful entrepreneur in today’s environment.
This course is a guide to launching a successful small business, achieving your entrepreneurial goals, discovering new opportunities using existing resources, and ensuring that Shift Happens. Whatever your circumstances, you will find value in this course. My intent is to interject a dose of reality into all the hype. I understand, because I have been there, you have to deal with constant risk and uncertainty. How you think, not what you think, will largely determine how successful you are in the future. And if you don’t, for any reason, contact me for one-on-one advice. If I can’t help you simply request a full refund.
The lessons are broken down into bite-sized chunks to make learning and retaining what you learn easy. Your customers’ experience is a series of unique interactions with your brand. The touchpoints between you and your customer create their journey, and you must see your customer’s point of view and how it interacts with your business to solve their problems.
We start with the basic foundation of determining your goals by understanding how to get somewhere on Your Journey To Bright Ideas. Everything is focused from an entrepreneur’s perspective.
When you finish all the modules, you will discover how to utilize your marketing and customer experience data feedback from your customers, employees, and suppliers. Their various inputs will help you to see things from your customers’ perspectives. Everything is focused on answering the question WIIFM (What’s In It for Me?) Understanding these interactions help define the moments where you can have the biggest impact to ensure that shift happens.
The integration of these modules helps lead you to actionable outcomes. Following these modules and reading my books (see below), you will learn where improvements are needed.
In addition, we will focus on how to drive those improvements with cross-functional support, coalition building, and marketing leadership. Upon completing all the modules, you will have learned how to use them now and into the future to drive change, improve your customer communications, and create better customer experiences while impacting the bottom line.